CLIPEA presents its new website. It is not simply a new digital look, but a concrete way to show the idea that guides our projects: an online presence can be something to consult, but also something to experience and interact with.
The new website makes it easy to browse company information and CLIPEA solutions, combining traditional navigation with audiovisual and interactive experiences.
Not everyone arrives at a website with the same goal, and not everyone wants to discover a company in the same way.
One website, multiple entry points
This consideration is the basis of the digital architecture developed by CLIPEA.
On one side there is the SITE: pages, solutions, information, in-depth content and contacts, organised into a web presence capable of evolving over time.
On the other hand, there is the SPOTINTERATTIVO®, using images, movement, voice, music and interaction to transform communication into a story in which the visitor can take part.
They are not two separate environments. They belong to the same project and can communicate continuously with each other.
The way people reach them can also change: a link in an email, a QR Code, a social network or a presentation can guide the visitor to the website or directly to a Spot, a piece of content or a specific episode.
The project can also grow over time, hosting up to 14 Spots or Channels dedicated, for example, to products, services, events or new initiatives, without having to rebuild a new digital presence each time.
From browser to device
The CLIPEA website is also a PWA, Progressive Web App.
It can therefore be installed directly on the user’s device, retaining the simplicity of a website while coming closer, in access and use, to the experience of an application.
It is a feature that is part of the architecture developed by CLIPEA and takes on particular significance when the website is considered not only as a destination to be found, but as a tool for maintaining relationships with customers and stakeholders over time.
CLIPEA and MyUrbi
CLIPEA solutions can also connect to MyUrbi, extending the digital presence beyond the boundaries of a single website.
This is where the project takes on an additional dimension.
MyUrbi brings together companies and geolocated B2B search, editorial content, opportunities, audiovisual content, Interactive Spots, documentaries and MyUrbi TV. It is also an installable PWA and has a base of approximately 12 million subscribers, to which a total of approximately 3 million previews per day.
A company’s digital presence is therefore not conceived solely as something that must be searched for: it can also become something that is periodically brought to the public’s attention.
A presence designed for international markets too
CLIPEA's architecture is designed to handle multilingual projects as well, when a company's communication needs to address audiences in different languages.
The project can manage dedicated language versions and an international SEO structure with distinct addresses, sitemaps, canonicals and references between the different language versions.
It is important technical work, but it deliberately remains behind the scenes: its purpose is to make what the visitor should perceive as simple work correctly.
The new website is online
The new CLIPEA website thus becomes a direct demonstration of how we intend to design companies' digital presence.
It is also an opportunity to make visible an idea built over time: a website does not necessarily have to simply wait for someone to find it.
It can tell a story, react, be installed, open in different ways depending on the context, produce new content and connect to a system capable of distributing it.
CLIPEA is online.
And this time the website does not just tell what we do: it shows how we think about digital.